When the young Greek-Cypriot entrepreneur Stelios Haji-Ioannou launched easyJet in 1995, in a bid “to democratise travel”, the no-frills airline operated just two routes, said Angharad Carrick on This is Money.
Since then, it has grown into the UK’s largest airline by passenger numbers – becoming synonymous with cheap holidays across Europe and setting the pace for change in the industry.
But now the orange upstart is being taken private after 26 years on the London Stock Exchange, having agreed a £5.7 billion takeover by the US private equity giant Apollo, “which some analysts believe is something of a cut-price fare in itself”.
Other airlines ‘in the crosshairs’
The words “private equity” might spark fear among easyJet customers, said Carrick, “who have seen other well-loved British brands being taken over and stripped of their assets”. Whether or not these forebodings are realised, it’s the end of an era.
Unlike its rival bidder, fellow US investment firm Castlelake, Apollo has at least obtained the royal consent of Haji-Ioannou, whose backing of the bid was vital to its success, said Ali Lyon in City AM. He described the firm as “one of the most well-resourced and experienced institutional investors in the world” and said he planned to remain an investor.
But, ultimately, it was probably the price that swung the matter: Apollo’s offer is an 81% premium on the airline’s share price prior to takeover speculation. EasyJet now becomes “the first large European carrier to be held in private markets” – assuming Apollo’s formula for persuading EU regulators to nod through the deal works.
It may not be the last, said Hugh Leask on CNBC. This deal could presage a flurry of interest in European budget airlines from private equity buyers, with Jet2 especially “in the crosshairs”.
‘Blow the budget-airline market wide open’
Reports that easyJet will be “loaded” with £3 billion in debt after the takeover are disturbing, said Dominic O’Connell in The Times. Moody’s, the credit-rating agency, has already signalled its disquiet.
Still, Apollo has some experience of airlines, said Peter Campbell in the Financial Times: previous investments include Aeroméxico and Sun Country Airlines, which it listed on Nasdaq in 2021. It has already signalled its intention to take easyJet “upmarket”, with more “business-focused product features on key routes”.
That might suit rivals like Ryanair, but it won’t please cash-conscious travellers. Indeed, this deal could “blow the budget-airline market wide open”, said Matthew Lynn in The Telegraph – as well as fuelling more soul-searching in the City about leading British companies being taken private on the cheap. “It may not be long before we need a FTSE 50, or even a FTSE 30, to reflect how few significant companies are left.”