Superstar is a word that is overused these days, said Oliver Holt in the Daily Mail; but if ever a man was worthy of it, it was Kevin Keegan. Back in the 1970s, the footballer – who died this week aged 75 – was a “riot of colour” in a grey world; and for a few years, said The Times, England’s hopes of becoming a great footballing nation again seemed to rest entirely on his “poodle perm”.
As England captain, his success in elevating the team above mediocrity was only fleeting, but his impact crossed cultural boundaries. Not only was he charismatic and open-hearted, he was one of the first players to fully market his brand, deploying “his ready smile and dimpled chin with charm and professionalism”. He was ubiquitous on cereal boxes; he was a face of Brut on TV, splashing it “all over”; he even released a handful of singles.
Fighting spirit
Keegan wasn’t the first “celebrity footballer”, said Jim White in The Daily Telegraph: George Best had been that a decade earlier. But “King Kev” or “Special K”, as he was known, was not like Best. A clean-cut family man, he had neither Best’s destructive streak nor his natural brilliance. Having grown up “football-mad” in South Yorkshire, the son of a miner, Keegan had trained tirelessly to become a great, and disprove the selectors who’d told him that, with his slight and small frame (he was five foot seven), he’d do better as a jockey.
His energy, tenacity and fighting spirit, which won him the nickname “Mighty Mouse” – and led him into a notorious on-pitch brawl in 1974 – became evident to the wider public in 1976, on the multi-sport TV show “Superstars”. In the cycle event, Keegan fell off his bike and landed very painfully. He was bloodied and bruised, yet he insisted on taking part in the re-run, which he then won. The public adored him for it.
King Kev
On the pitch, he had first achieved stardom at Liverpool in the early 1970s, said The Guardian. He moved to Hamburg in 1977 – where he twice won the Ballon d’Or – and ended his playing career at Newcastle, from 1982, where he achieved the status of a demigod by helping to return the Magpies to the First Division. When he retired – flying off the pitch in a helicopter after a testimonial – fans wept.
Eight years later, he was back as manager. The club was facing relegation to the third tier; under his helm, it was promoted and became one of the most thrilling in the Premier League. And though his final stint at Newcastle was less successful, the fans still loved him. In January, after he revealed that he had terminal cancer, they unfurled a huge banner at St James’ Park reading: “Long Live King Kev – The Messiah”.