At the 2026 RBC Heritage, the PGA Tour’s newest partnership was on full display, bringing a different kind of relief to players and fans alike. The Tour’s recent collaboration with Zyrtec has already made an impact on and off the course.
The partnership features several high-profile ambassadors like Akshay Bhatia, Neal Shipley, and Zach Johnson. These three are a few of many golf professionals who have suffered with allergies throughout their career and have been looking for relief. Their inclusion helps highlight the benefits of allergy management throughout the golf season.
Spring events on the PGA Tour often coincide with peak allergy conditions. This makes performance more difficult for players who struggle with symptoms. Through its partnership with Zyrtec, the Tour is addressing an issue that’s been an unspoken factor in competition for longer than many people realize. For ambassadors like Bhatia, Shipley, and Johnson, the ability to effectively manage their allergies can be the difference between staying focused on the course and battling distractions and discomfort.
PGA Tour’s Partnership with Zyrtec
Looking beyond player performance, the partnership has also added to the fan experience at tournaments. At Harbour Town Golf Links, Zyrtec’s on-site activation drew plenty of crowds all week long. The interactive pop-up invited fans to engage with the brand while enjoying a break from the action.
Alongside wellness shots, a mini putting course acted as the centerpiece of the site. Here, participants tested their own golf skills over a quick two-hole challenge. They faced off against sneezing and pollen in hopes of a hole-in-one. Once they completed the course, fans received custom golf towels with their initials sewn onto the fabric. The pop-up offered memorable swag tied to RBC Heritage while educating and helping golf fanatics from all over manage allergy symptoms.
More importantly, the booth provided free samples of Zyrtec, which proved to be one of the most popular features. Fans frequently stopped by in search of relief from allergy symptoms, particularly with pollen levels varying throughout the tournament. For those in attendance, managing sneezing, congestion, or itchy eyes meant they could stay out on the course longer and fully enjoy the competition without interruptions.
RBC Heritage Excitement
The inclusion of a health-focused brand like Zyrtec into major sporting events reflects a broader trend in sports partnerships. This shift emphasizes not just performance, but overall experience that focuses on the health and well-being of players and viewers. By addressing a challenge that many people face, Zyrtec’s place at RBC Heritage felt practical and resonated with players and spectators.
The tournament itself offered plenty of excitement to match the off-course activities. The 2026 RBC Heritage ended in an intense playoff. World No. 1 Scottie Scheffler and recent Valspar Championship winner Matt Fitzpatrick faced off. Fitzpatrick was able to win, and took home his second title at RBC Heritage. The exciting finish at one of the Tour’s most iconic stops added to the excitement at Harbour Town. Fans packed around the closing holes, and many did so with comfort, thanks in part to the Zyrtec partnership that ensured fewer distractions and more focus on the game.
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