Photos: Bay Area has its own official World Cup merch

FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA). 

FIFA has unveiled a new line of merch specific for each of the 16 North American host cities of the 2026 World Cup. Each city has its own unique theme and “We Are San Francisco Bay Area” reflects the geographic and cultural diversity of the region that will come together around the tournament.

FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA). 

Shirts include a design by local artist LeRoid David that features the Golden Gate Bridge and Bay Bridge side by side with symbols that represent the confluence of sports and technology. Items are available now on the FIFA store site.

FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA). 
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA). 
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA).
FIFA has unveiled a line of Bay Area-specific merch for the 2026 World Cup (FIFA). 

Levi’s Stadium in Santa Clara will host six matches during the tournament. Here is the schedule:

June 13, 2026 – 12:00 PM PT – Qatar vs Switzerland
Group B matchup.

June 16, 2026 – 9:00 PM PT – Austria vs Jordan
Group J matchup.

June 19, 2026 – 9:00 PM PT – TUR/ROU/SVK/KOS vs Paraguay
Group D matchup.

June 22, 2026 – 8:00 PM PT – Jordan vs Algeria
Group J matchup.

June 26, 2026 – 7:00 PM PT – Australia vs Paraguay
Group D matchup.


July 1, 2026 – ROUND OF 32
Knockout match featuring the winner of Group D vs a third-place qualifier from Groups B, E, F, or J.

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