Musk’s Grok AI faces probe by Canada over sexualized deepfakes

(Bloomberg/Thomas Seal) — Canada’s Privacy Commissioner joined the list of regulators expanding its investigations into Elon Musk’s artificial intelligence service, Grok, after the app was used to create non-consensual, explicit images of people.

The regulator said it’s broadening an investigation into social network X that it started last year. It’s also beginning to scrutinize xAI, the AI company responsible for the Grok chatbot that’s owned by the world’s richest man.

Canada’s X probe was announced last February after the commissioner received a complaint about the company’s compliance with privacy laws regarding its collection, use and sharing of personal information to train AI models.

The investigation will now include whether X and xAI obtained valid consent from people to use their data to create deepfakes, including explicit ones, using Grok — and whether Musk’s companies collected the information lawfully.

Last week, Evan Solomon, Canada’s minister of artificial intelligence, said the government would advance legislation to protect people from deepfakes, but he denied it’s planning to ban X.

In a post on X this week, the company said it would prevent Grok from being able to create sexualized images of real people after government officials and individuals around the world condemned the feature.

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Several investigations into xAI have been opened, including by the California attorney general’s office and by European countries such as France and the UK.

The European Union is also probing whether the images violate the bloc’s Digital Services Act, and Malaysia and Indonesia restricted access to Grok in those countries.

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