Photos: Fiesta Hermosa returns and so do its fans (and the fun)
Hermosa Beach’s most boistrous bash returned to the beach on Saturday to launch its Memorial Day weekend run.
Boys ride down a slide set up at the Carnival section of the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
Five-year-old Roman Powell, left, tosses a ball at a carnival game, one of several set up at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
The Hobos, a local band supported by the South Bay Music Connection, plays Sick Love by the Red Hot Chili Peppers for a crowd at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
A man prepares to slam a hammer down onto a strongman game, one of many carnival games available at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
A man gets his beard trimmed for free at the Fiesta Hermosa on Saturday, May 25, 2024. Wahl Home Products partnered with Yuri Williams and his nonprofit A Future Superhero and Friends, donating $100 to his nonprofit for every beard that was shaved for free at the event. (Photo by Raphael Richardson, Contributing Photographer)
Hats are stacked up on display in the Makers Mercado section of the Fiesta Hermosa on Saturday, May 25, 2024. The event drew in dozens of local clothing companies and other small businesses. (Photo by Raphael Richardson, Contributing Photographer)
A large archway promotes Shopfest Collective, which helps shine light on new businesses, in the Makers Mercado section of the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
Attendees ride a Ferris wheel, one of several attractions available in the Carnival section of the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
Hermosa Avenue and Pier Avenue were taken over by carnival goers, shoppers and businesses for the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
From left, Samantha Ahn, Kristina Ahn and shop owner Sussi Ahn hold up their custom bags from MalibuBows, at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
A Wahl barber gives a man a free beard trimming at the Fiesta Hermosa on Saturday, May 25, 2024. Wahl Home Products partnered with Yuri Williams and his nonprofit A Future Superhero and Friends, donating $100 to his nonprofit for every beard that was shaved for free at the event. (Photo by Raphael Richardson, Contributing Photographer)
Yuri Williams, the founder of the nonprofit, A Future Superhero and Friends, shows off his trimmed beard at the Wahl Barbershop stand at the Fiesta Hermosa on Saturday, May 25, 2024. Wahl Home Products partnered with Williams, donating $100 to his nonprofit for every beard that was shaved for free at the event. (Photo by Raphael Richardson, Contributing Photographer)
The Hobos, a local band supported by the South Bay Music Connection, plays Sick Love by the Red Hot Chili Peppers at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
A man shoots a basketball at a hoop at one of many carnival games at the Fiesta Hermosa on Saturday, May 25, 2024. (Photo by Raphael Richardson, Contributing Photographer)
Attendees get their beards trimmed for free at the Fiesta Hermosa on Saturday, May 25, 2024. Wahl Home Products partnered with Yuri Williams and his nonprofit A Future Superhero and Friends, donating $100 to his nonprofit for every beard that was shaved for free at the event. (Photo by Raphael Richardson, Contributing Photographer)
Fiesta Hermosa, which will run through Monday, has been a fixture in the city for more than five decades — featuring live music, a carnival and much more.
Hermosa Beach Chamber CEO and President Jessica Accamando said she expected this weekend’s crowds to top last year’s 123,000 tally.
The weekend will feature a Memorial Day ceremony set for 2:30 p.m. Monday on the event’s Beach Stage.
The event features live music on multiple stages; a “Makers Mercado,” with more than 200 vendors; the “Garden,” formerly known as the Beer Garden, which will also feature live music; a food fair with a new “Dessert Depot”; and a carnival with rides, games, food trucks, a petting zoo, live music and other activities.
A wine garden adjacent to Uncorked, which is supplying the wine, is a new addition, located at Monterey Boulevard and Pier Avenue.
The “Garden Acoustic Stage” features two shows a day from acts who have performed during the monthly “Songwriter Showcase,” which takes place at Saint Rocke in Hermosa Beach, over the past year.
For decades, Fiesta Hermosa took place over Memorial Day and Labor Day weekends, until the Hermosa Beach chamber, along with the city, decided to downsize the event to only Memorial Day weekend.
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