For homeowners who have spent countless weekends battling patchy grass, stubborn weeds and endless lawn maintenance projects, Jason Day and TruGreen may have just delivered the ultimate reality check.
In a creative campaign that blurred the lines between sports marketing and lifestyle humor, the PGA Tour star partnered with TruGreen to stage a surprise âYard Saleâ takeover on Facebook Marketplace. But instead of simply unloading used lawn gear, Day used the platform to send a message to DIY lawn warriors everywhere: maybe itâs time to stop doing it all yourself.
The campaign featured listings for common lawn care tools like lawn spreaders, aeration shoes, pump sprayers and even a driver, all priced at an attention-grabbing $9.95.
The twist? Buyers werenât actually purchasing used equipment. Instead, lucky users scrolling through Facebook Marketplace unlocked a full year of professional lawn care service from TruGreen for the same price.
“I’ve spent my career chasing perfection on the course, and you don’t get results like that without the right team behind you,” Day said. “That’s what I like about TruGreen. Showing homeowners there’s a better option than doing it all themselves. A real upgrade to their lawns and getting their time back. If you want the golf-course quality results, you trust the pros at TruGreen.”
A Clever Campaign With a Relatable Message
Every spring, garages and sheds across America fill up with tools purchased with good intentions, many of which end up collecting dust after a few frustrating weekends of trial and error.
Thatâs exactly the behavior TruGreen and Day wanted to challenge.
“Partnering with TruGreen has my yard looking like it belongs on the Tour, and I didnât give up my weekends to get it there,” Day said. “Thatâs what made this Facebook Marketplace Yard Sale click for me. People think a better lawn means more tools, more time, more work.
“In reality, the upgrade is handing it off to the pros. The same level of care I trust, and honestly, I donât miss the trial-and-error of doing it myself. If you missed my listings, TruGreen is making it easy to get a golf-course quality lawn. From May 8-21 you can get your first application for $9.95.”
Why the Campaign Resonates
Early May is when homeowners across the country begin gearing up for peak lawn maintenance season. Hardware stores become crowded with fertilizer, weed control products and expensive equipment promising professional-grade results.
But for many consumers, DIY lawn care can quickly become expensive, time-consuming and inconsistent.
Rather than emphasizing tools or products, TruGreen focused on convenience, expertise and long-term support. According to the company, its services are backed by localized treatment plans and decades of lawn care experience serving millions of customers nationwide.
TruGreen Chief Marketing Officer Alyssa Puketza said the goal was to meet homeowners exactly where they already were, browsing for lawn care solutions online.
âJasonâs Yard Sale takeover was a fun, unexpected way to reach homeowners as theyâre gearing up for another season of yard work,â Puketza said. âNow we want every homeowner to experience the same science-backed, locally tailored expertise and year-round support that convinced Jason Day to go pro [off the course] and quit DIY lawn care for good.â
Sports Marketing Continues to Evolve
The campaign also reflects a larger trend in athlete partnerships. Modern sports marketing increasingly succeeds when athletes feel authentic to the products they promote, particularly in lifestyle categories connected to their everyday routines.
Earlier this year, six-time PGA Tour winner Max Homa partnered with Arcutis Biotherapeutics for its âFree to Be Meâ awareness campaign, opening up about his nearly two-decade battle with seborrheic dermatitis, a chronic inflammatory skin condition that impacted his daily life.
At the same time, rising PGA Tour stars Neal Shipley and Akshay Bhatia recently teamed up with Zyrtec in a campaign centered around allergy relief during peak golf and outdoor season.
The growing trend shows how todayâs sports partnerships are less about scripted endorsements and more about authenticity and relatability.
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