The Masters Tournament is known for its traditions, and that extends beyond the course. Food and drink at Augusta National Golf Club have become a major part of the experience for fans attending the annual golf event.
From pimento cheese sandwiches to egg salad, the tournament’s concession stands continue to draw attention for their simplicity and affordability. This year, those prices once again went viral as patrons arrived in Augusta and shared what they were paying compared to other sporting events.
Masters Concessions Prices Stay Low at Augusta National
One of the most talked-about items remains the pimento cheese sandwich, which costs $1.50. The sandwich has been priced the same since 2002 and has been part of the tournament since its debut in 1934.
According to tournament organizers, the consistency is intentional. “From the items offered to the price paid, Masters morsels are a mode of concessions consistency,” the tournament said on Instagram.
Other menu items also remain relatively inexpensive. Sandwiches, breakfast foods, and desserts are priced at $3.00 or less. Even beer and wine are among the highest-priced items at $6.00.
A patron purchasing one of each of the 27 menu items would spend $78.75 in total.
Spectator Monica Johnson previously spoke about the experience, telling NPR, “After paying elevated prices at other sporting events, this is actually a real pleasant surprise to actually pay these prices. I don’t even remember these prices in childhood.”
Masters Menu History and Augusta National Tradition
The approach to concessions dates back to the early days of the tournament. Augusta National co-founder Clifford Roberts recognized the need to provide simple, accessible food options for attendees traveling from nearby cities.
At the time, many patrons visited for the day due to limited lodging in Augusta. Offering a limited menu of sandwiches, snacks, and drinks allowed the club to maintain low prices while efficiently serving large crowds.
Over time, the production of these items expanded from local kitchens to larger off-site operations, but the concept has remained the same.
Former Augusta National chairman Billy Payne emphasized the importance of maintaining this tradition. “We take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be,” Payne said in 2007.
Masters Menu Updates Include New Items for 2026
While the core menu has stayed consistent, some updates have been introduced over the years. The chicken salad wrap transitioned to a brioche sandwich in 2021, and a tomato pie was added in 2025.
This year, a new Masters Candy Bar priced at $2.25 has replaced peanuts on the menu. Some items, including blueberry muffins and cheese straws, increased in price by 50 cents compared to last year.
Despite these updates, the overall pricing structure has remained largely unchanged, continuing to set the Masters apart from other major sporting events.
To watch the 2026 Masters, tune into ESPN for Rounds 1 & 2 (Thursday/Friday, 3–7:30 p.m. ET) and CBS for Rounds 3 & 4 (Saturday/Sunday, 2–7 p.m. ET). Free streaming is available on Masters.com and the Masters App, featuring Amen Corner, Featured Groups, and Holes 15 & 16. Other options include Paramount+, ESPN+, and Prime Video.
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