Vail Resorts made the first move Tuesday in the battle with rival Alterra Mountain Co. for next season’s ski pass business, announcing 8% increases and putting its 2024-25 Epic passes on sale.
The Epic Pass for next season is priced at $982, an increase of $73 over last year’s early-bird price. The Epic Local pass costs $731, an increase of $55 over last year.
Vail typically announces its prices before Alterra reveals how it will price its Ikon Passes, and that is the case again this year. Last year, Alterra announced its prices two days after Vail. The cost of an Ikon Pass then was $1,159, which was $250 more than the equivalent Epic Pass. The cost of the Ikon Base Pass a year ago was $829, which was $153 more than the comparable Epic Local Pass.
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Purchase of the Epic Pass includes 10 “Buddy” tickets and six “Ski with a Friend” tickets. It offers unlimited, unrestricted access to 42 resorts owned by Vail Resorts including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado. It is expected to include the company’s newest acquisition, Crans-Montana in Switzerland, pending completion of the sale.
The Epic Pass also provides access to dozens of partner resorts, including Telluride.
The Epic Local pass will provide unlimited, unrestricted access to 29 resorts including Breckenridge and Keystone, plus 10 days total at Vail, Beaver Creek and Whistler-Blackcomb.
With the customizable Epic Day Pass, users can purchase from one to seven days at three levels of access: All resorts starting at $93 per day, 32 select resorts starting at $71 per day, and 22 at $44 per day.