Cooper Kupp didnât need a long speech to steal the show; he just needed the final mic.
As Seattleâs Super Bowl LX celebration rolled from a ticketed trophy event at Lumen Field into the championship parade route downtown, Kupp was the last player to speak during the rally portion, and he capped it with a perfectly timed Boston-area troll that Seahawks fans immediately latched onto. The cityâs parade was scheduled to start after the Lumen Field celebration (10 a.m. rally, 11 a.m. parade), with officials projecting 750,000 to 1 million fans along the route.
Kupp, grabbing the mic with a swagger, put it simply: “How about them apples?”
The Seahawks beat the New England Patriots 29-13 to win their second Super Bowl title in franchise history, setting up an all-time backdrop for any little jab at Pats fans.
Cooper Kuppâs âGood Will Huntingâ Line Hit Like a Championship Exclamation Point
In fan-circulating clips from the rally stage, Kupp delivered a quick nod to Good Will Hunting â dropping the âHow about them applesâ line thatâs become movie shorthand for rubbing it in, especially with its Boston ties.
It landed because the moment was tailor-made: Seattle had just taken the Lombardi from New England, and the Seahawksâ newest title run already had the vibe of a âfinish the storyâ season. So when Kupp got the last word and went full Boston-movie callback, the crowd reacted like it was another touchdown.
Kupp also had worked in another viral pun in the days leading up to the parade. He shared a DM posted by Jarran Reed’s recruitment of Kupp, and gave it the classic how-it-started vs. how-its-going treatment. Capping it off? A caption of “Say LX” a clever play on say less, tying the moment directly to the Super Bowl victory.
Seattleâs official channels also packaged the parade/rally speeches together afterward, underscoring how much the team leaned into letting players speak directly to the city in the aftermath of the title.
Why it matters today: Super Bowl parades arenât just confetti and buses; theyâre where iconic quotes get born. Fans replay these lines for years, and Kuppâs jab is the kind of clip that travels well beyond Seahawks Twitter because everyone recognizes the reference.
The Parade Setup Made the Moment Bigger
Seattleâs celebration wasnât just a short stop-and-wave.
Officials set the day up with a ticketed trophy celebration at Lumen Field before the parade began, and reports noted that free tickets for the stadium event were already gone. That matters, because it explains why the rally speeches felt like a mini-event of their own â and why Kupp getting the final speaking slot at the stadium hit as a âheadlineâ moment instead of a throwaway comment.
And if youâre wondering why the Patriots were the perfect target: the Seahawks didnât just beat New England â they beat them on the biggest stage, with the city ready to turn downtown into a wall-to-wall party.
Leonard Williamsâ Post-Title Message: Seattleâs Not a Rental Stop
One other moment that stood out around the celebration: defensive star Leonard Williams made it clear heâs embraced Seattle as home, calling his move to the Seahawks a life-changer while talking about the scale of the fan support the team was about to see at the parade.
During his chance to speak to the stadium, he exclaimed âIâm not f—— leaving!â The claim is a reference to his upcoming free agency/contract discussions. What is confirmed: Williams previously agreed to a three-year deal with Seattle (reported in 2024), and heâs spoken recently about how much being in Seattle has meant to him.
What happens next for Seattle
The confetti is still fresh, but the sequel starts fast:
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Kuppâs quote is going to be replayed (and remixed) all offseason, especially any time Seahawks fans see a Patriots highlight package.
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Williamsâ future will stay a talking point because pass-rush anchors donât come cheap, and Seattleâs front office will have to keep the core together to chase a repeat.
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