<p id=”par-1_24″>Four years after stepping down as a working royal and moving back to America, <a href=”https://www.cheatsheet.com/tag/meghan-markle/?swcfpc=1″>Meghan Markle</a> is focusing on her all-new lifestyle brand. </p>
<p id=”par-2_63″>On March 14, <a href=”https://www.cheatsheet.com/entertainment/prince-harry-was-able-to-marry-meghan-markle-because-she-didnt-do-this-1-thing-in-her-past.html/”>Prince Harry’s wife</a> returned to Instagram to announce the new business she is calling <a href=”https://www.cheatsheet.com/entertainment/meghan-markles-american-riviera-orchard-missing-2-elements-success-expert.html/”>American Riviera Orchard</a>. Now the name of her new brand has been slammed by a number of royal watchers and compared to a “senior living facility.”Here’s more on that, what Meghan intends to sell, and why the timing of the brand launch has been criticized. </p>
<h2 class=”wp-block-heading” id=”h-american-riviera-orchard-has-been-compared-to-a-senior-living-facility”>American Riviera Orchard has been compared to a ‘senior living facility’</h2>
<p id=”par-3_24″>Some royal commentators have ripped the name American Riviera Orchard, which is a nod to the Santa Barbara area where the Sussexes reside. </p>
<p id=”par-4_22″>Sky News host Rita Panahi and<em> To Di For Daily</em> podcast host Kinsey Schofield discussed Meghan’s new lifestyle brand and its “pretentious” name.</p>
<figure class=”wp-block-image size-full” id=”emb-1″><img decoding=”async” src=”https://www.cheatsheet.com/wp-content/uploads/2024/04/Meghan-Markle-onstage-at-during-The-After-LA-Tastemaker-1.jpg?strip=all&quality=89″ alt=”Meghan Markle onstage at during The After LA Tastemaker ” class=”wp-image-3647360″><figcaption class=”wp-element-caption”>Meghan Markle onstage at during The After LA Tastemaker | Emma McIntyre/Getty Images for Netflix</figcaption></figure>
<p id=”par-5_30″>“A name so pretentiously stupid, one wonders whether she just typed ‘fancy name for lifestyle website’ into Chat GPT,” Panahi exclaimed, adding: “I can’t think of a more pretentious name.”</p>
<p id=”par-6_61″>Schofield then said: “American Riviera Orchard — someone compared the name to a senior living facility. She’s definitely trying to I guess plant herself, really plant herself in this Santa Barbara community which is interesting because she’s only lived there for four years. It’s like being a duchess for only 19 months and insisting people still refer to you as one.”</p>
<p id=”par-7_67″>According to trademark applications filed by the <a href=”https://www.cheatsheet.com/entertainment/meghan-markle-getting-residual-checks-suits-surprise-streaming-success.html/”>former <em>Suits</em> star</a>, American Riviera Orchard will sell home decor and kitchen items including decanters, napkin rings, cutlery, table linens, placemats and napkins, and cookbooks, And will offer edibles like “jellies, jams, marmalades, fruit preserves, vegetable-based spreads, legume-based spreads, nut-based spreads, garlic-based spreads, sesame-based spreads, dairy-based spreads, nut butters, and fruit butters” and pet food for our four-legged friends. </p>
<p id=”par-8_15″>Makeup, skincare, haircare, fragrance, soaps, and body lotion will also be available for purchase. </p>
<h2 class=”wp-block-heading” id=”h-the-timing-of-meghan-s-lifestyle-brand-launch-has-been-questioned”>The timing of Meghan’s lifestyle brand launch has been questioned</h2>
<figure class=”wp-block-image” id=”emb-2″><img decoding=”async” width=”1200″ height=”917″ src=”https://www.cheatsheet.com/wp-content/uploads/2023/10/L-Meghan-Markle-speaks-onstage-at-The-Archewell-Foundation-Parents-Summit-R-Princess-Diana-on-day-of-her-speech-at-the-Red-Cross-headquarters.jpg?strip=all&quality=89&strip=all&quality=89″ alt=”(L) Meghan Markle speaks onstage at The Archewell Foundation Parents’ Summit, (R) Princess Diana on day of her speech at the Red Cross headquarters” class=”wp-image-3571889″><figcaption class=”wp-element-caption”>(L): Meghan Markle speaks onstage at The Archewell Foundation Parents’ Summit | Bryan Bedder/Getty Images for Project Healthy Minds, (R): Princess Diana on day of her speech at the Red Cross headquarters | Tim Graham Photo Library via Getty Images</figcaption></figure>
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<p id=”par-9_32″>The Duchess of Sussex was accused of using Princess Diana’s legacy to advertise her new brand after when its announcement coincided with the Diana Awards ceremony where Prince William gave a speech.</p>
<p id=”par-10_40″>Royal biographer Phil Dampier hit out at the timing of the launch just hours before the annual event honoring Diana’s legacy calling it a “PR blitz” and telling the <a href=”https://www.dailymail.co.uk/news/article-13200517/Prince-Harry-Meghan-Markle-American-Riviera-Orchard-William-Diana.html” target=”_blank” rel=”noreferrer noopener”>Daily Mail</a>: “Nothing happens by accident with Harry and Meghan.” </p>
<p id=”par-11_80″>And royal expert Tom Quinn explained to <a href=”https://www.mirror.co.uk/3am/us-celebrity-news/prince-harry-uncomfortable-major-aspect-32500958?_ga=2.77327189.1509343950.1711928425-5367711554.1633310133″ target=”_blank” rel=”noreferrer noopener”>The Mirror:</a> “It’s really significant that Meghan’s new American Riviera Orchard brand was launched on the same date as the Diana Award. Meghan has always seen herself as Diana’s heir. She sees herself as suffering because of the media, just as she feels Diana suffered. But on this side of the pond at least, there will be a huge amount of criticism that she is just trying to cash in on Diana’s legacy.”</p>