The Slave 2 Nothing Foundation, founded by In-N-Out Burger’s owner and president Lynsi Snyder-Ellingson and her husband Sean Ellingson, is raising the visibility of its annual campaign against substance abuse.
The organization is inviting customers to pay tribute to loved ones caught in the opioid drug epidemic in a digital gallery on its website. The campaign is called #NotAnother, and the website is already populated with testimonials such as “Not Another Friend,” “Not Another Daughter,” “Not Another Sister” and “Not Another Son.”
Visitors are invited to download their own “Not Another” sign, take a selfie and submit their story on a template page. The website includes a photo takedown link.
The campaign will be publicized on a billboard in Las Vegas, a kiosk in the Glendale Galleria and signage at more than 250 bus shelters in Los Angeles, Orange County, San Francisco, Las Vegas, Denver, Salt Lake City and San Antonio, according to a news release.
The Ellingsons’ foundation provides grants to organizations fighting drug addiction and sexual slavery in states where In-N-Out Burger has restaurants.
It lauches major campaigns in October, which is National Substance Use Prevention Month, and January, which is Human Trafficking Prevention Month.
The campaign includes fundraising canisters in In-N-Out restaurants and a link to “Not Another” on the home page of the burger chain’s website.
In-N-Out Burger will match donations three-to-one up to $300,000 throughout October.
The couple will perform with In-N-Out’s “family band,” .48 Special,in a fundraising concert at the House of Blues Anaheim on Saturday, Oct. 12. The event, headlined by the Goo Goo Dolls, is sold out.
Information: slave2nothing.org
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