88rising and Goldenvoice have announced the return of Head In The Clouds Music & Arts Festival to Brookside at The Rose Bowl in Pasadena on May 31 and June 1.
Known for showcasing top Asian talent, the festival boasts its biggest lineup yet, headlined by G-Dragon in his exclusive North American festival performance, alongside the pioneering K-pop girl group 2NE1 and R&B sensation Dean. Joining them are DPR Ian, one of the most streamed K-pop solo artists, and 88rising mainstay Rich Brian. Fans can also look forward to a DJ set from electronic producer Porter Robinson, the highly anticipated reunion of Chinese rap group Higher Brothers, and the intriguing The Magic Show?!?, a set shrouded in mystery that hints at a connection to a smash-hit album.
Beyond the headliners, the festival will showcase a diverse lineup of rising and established artists, including Thai pop sensation 4EVE and electronic duo ARMNHMR. Fans can also catch performances from Bixby, DPR Artic & DPR Cream, and genre-blending artist Jonah Love. Other standout acts include Karri, Thai rapper Milli, and singer-songwriter Miso. The festival also welcomes Japanese boy band Number_i, as well as emerging talents PIAO, PISCEE, and Seiji Oda.
Beyond the music, Mama’s Nightmarket will curate a diverse selection of Asian food vendors, bringing flavors from across the diaspora. The festival also offers premium experiences, including the 1999 Club, an exclusive package featuring private stage viewing, VIP amenities, and curated food and beverage tastings.
Two-day general admission passes start at $300, with VIP passes starting at $450. The 1999 Club package is priced at $800. All passes go on sale at 11 a.m. Friday, Feb. 7 at la.hitcfestival.com.
Additionally, Head In The Clouds continues its commitment to the community, partnering with the Rose Bowl Operating Company to contribute $250,000 toward wildfire relief and recovery efforts.