A new Downtown Disney store focusing on storytelling and regularly changing storylines will debut with a Japanese “super cute” theme that leans heavily into adorable and cuddly plush dolls.
The Disney Storyland Boutique opens Friday, Jan. 24 at the Anaheim outdoor shopping mall next to Disneyland and Disney California Adventure.
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The new Storyland shop will continuously transform its theming, decor and product lineup to create ever-evolving storylines showcasing different Disney characters and movies.
The “store of stories” will feature curated and rotating themes that change on a quarterly basis, according to the Disneyland fan site Daps Magic.
“This is a store where the stories and merchandise will regularly change,” according to Daps Magic. “Don’t expect things to remain on the shelves indefinitely.”
The opening theme will focus on Japanese “super cute” Kawaii culture. Storyland’s grand opening theme will feature a limited-release of Sakura products from the Disney Store in Japan that can’t be found anywhere else in the United States, according to Daps Magic.
Other product collections feature Winnie the Pooh, Stitch and Baymax.
The Disney Storyland Boutique takes over a Downtown Disney location formerly occupied by the Disney Dress Shop and Wonderground Gallery.
Downtown Disney is in the midst of a major overhaul with more changes and updates on the way.
The former ESPN Zone on the westside of Downtown Disney will soon be home to three new storefronts.
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Nearby, the former Tortilla Jo’s location will be demolished to make room for the new Arthur & Sons Steak and Bourbon steakhouse and Pearl’s Roadside BBQ joint.
On the east end of the mall, a new Porto’s bakery, restaurant and bar will take over the former La Brea Bakery location.
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Construction has brought a new Din Tai Fung restaurant, Parkside Market food hall, D-Lander Shop and Avengers Reserve shops and westside security plaza to the bulldozed area with a new Earl of Sandwich location still in the works.
Closer to the middle of Downtown Disney, the new Paseo restaurant, Centrico courtyard bar and Tiendita grab-and-go stand took over spaces formerly occupied by Catal restaurant, Uva bar and Sprinkles cupcake bakery.