Taylor Swift New Single Re-Enters Hot 100 Surprisingly Low as Kelce Wedding Near

Taylor Swift’s latest single re-entered the Billboard Hot 100 this week at No. 74, a lower-than-expected showing that comes after the track’s first full week as an official radio single — and with less than three months to go before her reported wedding date to Kansas City Chiefs star Travis Kelce.

For an artist of Swift’s chart history, the placement may appear modest, but Swifties have little reason to worry. With her first two singles from her latest album, The Life of a Showgirl, Swift has already topped the Hot 100 chart a dozen times.

• Hot 100 position: No. 74 (re-entry this week)
• Previous peak: No. 3 (October 2025)
• Radio impact: First full week as official radio single
• Other Swift hits: Currently No. 8 and No. 10 on Hot 100
• Trend outlook: Airplay rising, potential for quick climb
• Off-chart factor: Travis Kelce wedding expected in June

Why Taylor Swift’s New Single Re-Entered the Hot 100 at No. 74

Taylor Swift’s new single returned to the Billboard Hot 100 at No. 74, placing it in the bottom quarter of the chart following its first full week as a radio single, a lower-than-expected position that likely reflects timing rather than demand.

With airplay certain to gain momentum and two other Swift tracks still in the Top 10 — “Opalite” at No. 8 and “The Fate of Ophelia” at No. 10 — industry observers expect “Elizabeth Taylor” to gain momentum in the coming weeks, especially as Swift’s name continues to dominate headlines building toward her wedding to Travis Kelce.

The “Elizabeth Taylor” track previously peaked at No. 3 last October as an album cut without a specific radio promotional push, underscoring how unusual its current position is even for a re-entry. But the delayed release to radio has reset its chart trajectory.

Swift’s continued domination of the Hot 100 raises the possibility that the new release may be competing for attention within her own catalog before gaining broader airplay momentum. With radio spins now rapidly increasing along with streaming activity, the coming weeks will determine whether the song’s seemingly disappointing return is a temporary dip or the starting point of another climb up the chart.

The widely reported wedding date of June 13 for Swift and Kelce has not been confirmed by the couple or their representatives, who have remained tight-lipped about any details.

‘Elizabeth Taylor’ Video Reportedly Drops in Less Than a Month

The new Swift single has not yet appeared on the U.S. iTunes chart, which measures paid downloads of individual songs from Apple’s iTunes store. As of March 17, “Super Freaky Girl” by rapper Nicki Minaj topped the iTunes chart.

On the worldwide iTunes chart, “Elizabeth Taylor” has also not appeared so far — but Swift’s previous two singles from The Life of a Showgirl held the No. 5 (“The Fate of Ophelia”) and No. 7 (“Opalite”) positions.

As often happens with new Taylor Swift releases, the rollout appears to be planned in stages. A new rumor circulating online, if true, would be in character for Swift and could give “Elizabeth Taylor” another boost in its climb up the charts.

According to the as-yet unconfirmed rumor, the music video for “Elizabeth Taylor” could be released on April 11 — nine weeks ahead of the reported but unconfirmed Taylor Swift and Travis Kelce wedding date.

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