NASCAR’s recent schedule shakeups may not be ending anytime soon.
During a recent appearance on the “Future of Fandom” podcast, NASCAR Executive Vice President and Chief Media and Revenue Officer Brian Herbst strongly suggested the sanctioning body is not done adding new elements to its schedule.
While Herbst did not announce a specific track, market, or event format, his remarks made one thing clear: NASCAR’s push to try new things is expected to continue into 2027.
Brian Herbst’s Quote Is What Makes This Real News
Herbst framed his comments around the major changes NASCAR has already made in recent years, then hinted another addition is likely on the way.
“If you think about the last five years, we’ve run a race inside the Coliseum, tore up a football field, and raced inside LA Coliseum, talked earlier about the first international event that we ran at Mexico City since 1958, ran our first street course ever in Chicago in 2023. We’ll have another new bell and whistle, I’m sure, in 2027.” — Brian Herbst
That is not a formal confirmation, but it is a notable public hint from one of NASCAR’s top executives.
And because it came from Herbst, the comment carries more weight than the usual fan speculation that often surrounds future schedule changes.
NASCAR Has Been Reshaping Its Schedule for Years
Herbst’s comment did not come out of nowhere.
Since the 2021 season, NASCAR has become far more aggressive about changing and modernizing its schedule. The sport has moved away from the idea of a mostly static calendar and instead leaned into bold additions designed to create buzz, attract new audiences, and test different event formats.
Among the most notable changes:
- 2021: Circuit of The Americas, Indianapolis Motor Speedway Road Course, Nashville Superspeedway, Bristol Motor Speedway Dirt Track
- 2022: World Wide Technology Raceway
- 2023: Chicago Street Race
- 2024: Iowa Speedway
- 2025: The Clash at Bowman Gray Stadium and Autódromo Hermanos Rodríguez
- 2026: Naval Base Coronado
That broader context is what makes Herbst’s 2027 comment especially interesting. NASCAR has already established a clear pattern: it is willing to move beyond traditional venues and create events that feel different from the norm.
What Could a New NASCAR Race in 2027 Look Like?
That is the obvious next question.
Herbst did not offer specifics, which leaves plenty of room for speculation. Based on NASCAR’s recent approach, another “new bell and whistle” could take several forms.
It could mean another new market. It could mean another non-traditional venue. It could mean a one-off event concept designed to generate headlines and expand the sport’s footprint. NASCAR has already shown interest in stadium racing, street racing, and international events, so nothing feels completely off the table.
At the same time, there is a difference between an idea and a finalized event. NASCAR’s 2027 schedule is still far from complete, and Herbst’s wording stopped well short of an official announcement.
Still, the fact that he said it publicly is enough to get fans talking.
Why Fans Will Be Watching This Closely
Any possible schedule addition matters because every new race creates ripple effects elsewhere.
A new event usually means one of two things: either NASCAR finds room by reshuffling existing dates, or another track loses a weekend. That is part of why schedule talk always gets such a strong reaction from the fanbase.
Some fans welcome fresh ideas and new venues. Others worry about tradition and whether long-standing tracks could lose ground in the process.
Herbst’s comments are likely to fuel that conversation even more over the coming months, especially as NASCAR continues revealing future dates and evaluating what comes next.
The Bottom Line
NASCAR has made schedule experimentation a defining part of the modern era, and Brian Herbst just offered the strongest hint yet that another addition could be coming in 2027.
That does not mean a new race is confirmed. But it does mean NASCAR’s recent run of schedule innovation may still have another chapter left.
Like Heavy Sports’s content? Be sure to follow us.
This article was originally published on Heavy Sports
The post NASCAR Executive Hints at Another New Race in 2027 appeared first on Heavy Sports.