For those fortunate enough to attend the Masters Tournament, the experience extends far beyond the fairways. Patrons quickly learn that the food offerings are just as iconic as the competition itself. While access to Augusta National Golf Club remains exclusive, fans at home do have the opportunity to enjoy a similar experience.
This year, Augusta National has partnered with Goldbelly to offer curated “Taste of the Masters” kits. These packages bring the tournament’s most beloved concessions directly to viewers, with options ranging from cocktail kits to full hosting packages. All the perfect addition for any watch party.
Alongside the announcement, the Masters released a “History of Masters Concessions” video, celebrating the excitement shared by players, celebrities, and fans alike, while emphasizing that there is truly “a little something for everyone” at Augusta National.
The Masters Azalea Cocktail Kit
Inspired by the many varieties of azaleas found throughout Augusta National, the Azalea has long served as the tournament’s signature cocktail. Available once again through the collection, the 2026 Azalea Cocktail Kit allows fans to recreate this refreshing classic at home. Featuring a non-alcoholic Azalea mix, the drink offers bright notes of lemon zest, dark cherry, and pomegranate. It can be enjoyed on its own or with vodka for traditional preparation.
Serves: 6 drinks
Includes:
- Non-Alcoholic Azalea Cocktail Mix
- Masters Cocktail Shaker
- Masters Cocktail Jigger
- Masters Branded Souvenir Cups
- Masters Coasters
- Masters Branded Stirrers
- Recipe Card
The Classics Kit
The Classics Kit delivers a taste of tradition, featuring the tournament’s most recognizable dining options. Ideal for small gatherings, it allows fans to recreate the authentic Augusta experience from home.
Serves: 4-6 people
Includes:
- Pimento Cheese
- Plain Potato Chips
- Mini Chocolate MoonPies
- Masters Branded Souvenir Cups
- Masters Coasters
- Masters Branded Wax Paper
- Hosting Kit Materials
The Large Hosting Kit
Designed for larger gatherings, the Large Hosting Kit offers a full spread of Augusta National favorites. From savory classics to sweet treats, it provides everything needed to host a memorable viewing party.
Serves:12-14
Includes:
- Pimento Cheese
- Pork Bar-B-Que
- Egg Salad
- Plain Potato Chips
- Bar-B-Que Potato Chips
- Chocolate Chip Cookies
- Georgia Pecan Caramel Popcorn
- Masters Branded Souvenir Cups
- Masters Coasters
- Masters Branded Wax Paper
- Hosting Kit Materials
The Masters
As stated in the official video:
“Augusta National prides itself on providing patrons a once-in-a-lifetime experience, where memories are made with more than just one’s eyes and ears. For when you arrive here, you are a welcomed guest, invited to both a magical sporting event and perhaps the greatest picnic in the world. An annual gathering where the food is just as important as a Sunday hole location.”
The 2026 Masters Tournament is scheduled to take place from April 9–12. As one of the most anticipated events in golf, fans around the world will once again tune in to witness the tradition of Augusta National. With these official kits, you don’t need to step onto the Augusta greens to enjoy a piece of the tradition. Whether it’s the signature Azalea cocktail, classic pimento cheese, or a full hosting spread, you can bring the sights, tastes, and memories of Augusta National to your own home this April.
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