Bears quarterback Caleb Williams‘ compelling 2025 season led to a top-10 finish in merchandise sales, according to the NFLPA’s rankings released Tuesday.
Williams finished No. 8 in total sales, including jerseys, t-shirts and other items, over a 12-month span ending Feb. 28, ahead of Packers quarterback Jordan Love at No. 9 and their newly acquired pass rusher Micah Parsons at No. 10. That’s up from 13th for Williams as a rookie.
Bills quarterback Josh Allen finished first, followed by Patriots quarterback Drake Maye and Eagles running back Saquan Barkley. Maye, the No. 3 overall pick the year the Bears drafted Williams No. 1, was runner-up to Rams quarterback Matthew Stafford for MVP last season. No. 2 pick Jayden Daniels, of the Commanders, also finished ahead of Williams at fifth in sales.
Eight of the top 11 in sales were quarterbacks last year: Allen, Maye, Daniels, the Chiefs’ Patrick Mahomes (sixth), the Eagles’ Jalen Hurts (seventh), Williams, Love and the Broncos’ Bo Nix (11th). To view the full rankings, click here.