At least 20 executives have left Nike in the past 7 months and joined brands like Lululemon, Patagonia, and Everlane. Here’s a running list of the departures, and what they could mean for the future of the swoosh.

From left: Crocs, SVP and CM of the Americas Emma Minto, Head of Diversity, Equity, and Inclusion at Auth0 Natalie Hausia-Haugen, Senior Vice President, Emerging Brands at Columbia Sportswear Company Craig Zanon, and Tommy John VP of sales Beth Brown with alternating orange and white Nike swooshes patterned out on a black paper textured background.

Summary List Placement

Major brands are scooping up former long-time Nike executives. In the past seven months at least 20 Nike executives — including vice presidents and general managers — have left the company and have joined brands such as Patagonia, Lululemon, Everlane, and others.

Matthijs W. Visch worked at Nike for nearly 20 years before leaving in February and joining Patagonia as a general manager, where he runs the sports brand’s business in Europe, the Middle East, and Africa regions. Natalie Hausia-Haugen worked at Nike for six years in a variety of people and culture roles before leaving to join Auth0, a secure-login-application company, in May as its head of diversity, equity and inclusion.

Some of these departures are likely a result of recent company-wide layoffs and a restructuring at Nike. Since CEO John Donahoe took the helm in January 2020, he has led the company in its transformation to a tech-first direct-to-consumer brand.

With its internal structure shifting, Nike laid off hundreds of employees across business sectors last summer and through the fall. Since then, several long-time executives have been tapped to head up business units at different and sometimes competing brands.

NPD sports analyst Matt Powell suggested that many of these longtime executives were likely laid off by Nike during the restructure. “Clearly other companies saw value where Nike did not,” he said.

Nike is focusing more deeply on its direct-to-consumer business, which has diminished the importance of certain roles related to the company’s shrinking wholesale business.

Beth Brown, a former senior sales director for department stores at Nike, was recently tapped by Tommy John to serve as the brand’s vice president of sales. Tommy John, founded in 2008, sells both men’s and women’s underwear and loungewear. The company’s sales grew 20% in 2020 compared with the year before, with its loungewear category skyrocketing by 130%.

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Nike’s DTC push led to what Brown described as a “reduction of the sales force” and served as an impetus for her making a professional change.

“There was definitely some changes going on there,” Brown said. “This was an amazing time to start a new adventure.”

Insider tracked some of the highest-profile departures from Nike since about December 2020. Nike declined to comment for this story. Unless otherwise indicated, the people listed below did not return a request for comment.

Many of these employees had spent over a decade at the brand. Here’s what their tenure looked like, and where they landed.

Melissa Ohm

Then: Global vice president for women’s apparel at Nike

Now: Chief product officer at Tommy John

Clocked in: 2007

Clocked out: March 2021

Melissa Ohm, Nike’s former global vice president for women’s apparel, began her role as Tommy John’s chief product officer in April. Underwear brand Tommy John was founded in 2018 and sells men’s and women’s loungewear.

Ohm, who previously held roles at Adidas and Nordstrom, previously told Insider that the chance to hop on to …read more

Source:: Business Insider

      

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