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Sports betting enthusiasts understand that getting an edge when placing a bet may require a novel or unconventional approach. Vault Sports founders Caleb Dykema and Zach Nichols have recognized how innovation and modernization of sports betting technology can help transform the iGaming affiliate marketing industry and are already changing the game in the digital age.
With a unique approach to affiliate marketing for sports betting that reaches new bettors where they’re at and engages them with sophisticated and personalized features, Vault Sports may well be an industry sleeping giant ready to wake up.
Humble beginnings to gaming affiliate gurus
Readers might not expect to find next-generation affiliate marketing pros or sports betting industry innovation in the quiet Midwest or on a Wisconsin farm. However, that is precisely where co-founders Caleb Dykema and Zach Nichols originate. Both founders relate that their early experiences instilled within them strong business acumen and interest in gaming, whether on the family farm in Dykema’s case or studying big data at the University of Minnesota for Nichols.
When the pair later began working together in Austin, Texas, their professional experiences and shared interest in using AI in sports betting led to an entrepreneurial journey that would become Vault Sports.
A new generation of bettors
Through their own previous working experiences, the founders recognized an apparent disconnect between meeting bettors where they are and building a community infrastructure that empowers bettors with data-driven insights. Vault Sports sought to bridge the gap and build a new generation of betting enthusiasts by reaching out via social media influencers, creators and communities.
After connecting with this new generation, the organization focuses on providing sports betting education and equipping users with affiliate tools and AI technology to support all community members, whether they are new to sports betting or already familiar with the space. The sports betting Affiliate Dashboard facilitates a better experience for affiliates to connect with this new generation of players.
After helping to generate this sports betting market growth, the founders at Vault can now focus on building a sports betting community and retention marketing. Seeking to become the fastest-growing sportsbook affiliate network, Vault Sports aims to provide the best service for its partners.
The sports betting affiliate network receives unparalleled support from a dedicated account manager who is available for immediate assistance. The sports betting affiliate program members can access clicks, conversions and commissions on an intuitive dashboard, gaining key insights for growth.
Industry disruption and where they’re headed next
Vault Sports has taken a forward-focused approach in affiliate marketing to sports fans, constantly looking for what’s next. Recognizing challenges surrounding betting affiliate licensing and legal questions, they have been quick to pivot, bringing in social media creators, leveraging sports betting shows and exploring different platforms like social sportsbooks.
Despite these challenges, Vault Sports has continued to grow and flourish. Embracing the constant change, they have set new standards for affiliate marketing in sports betting, introducing a new generation of enthusiasts through sports betting influencer marketing.
Already reaching over seven million sports fans in the U.S. alone and repeatedly recognized by Forbes for their contributions to sports betting, Dykema and Nichols are genuinely changing the game through Vault Sports.
— Provided by Ascend Agency
The news and editorial staffs of the Denver Post had no role in this post’s preparation.