<p id=”par-1_60″>Despite low critical reviews, the <a href=”https://www.cheatsheet.com/news/michael-jackson-nephew-jaafar-jackson-controversial-biopic.html/”>Michael Jackson biopic</a> <em>Michael</em> has become <a href=”https://www.cheatsheet.com/news/michael-broke-major-box-office-record.html/”>the highest-grossing biopic</a> of all time. It is also currently on track to earn $1 billion at the box office. According to an expert, this is why the film was a good idea from the studio’s perspective. The film presents Jackson as a brand, which helped propel its success.</p>
<h2 class=”wp-block-heading” id=”h-the-michael-biopic-performed-well-at-the-box-office-despite-low-critical-reviews”>The ‘Michael’ biopic performed well at the box office despite low critical reviews </h2>
<p id=”par-2_42″> <em>Michael </em>received a 38% on Rotten Tomatoes. Despite this, audiences have flocked to theaters to view the film. A PR expert believes that Jackson’s sustained popularity is the reason for this. People would have gone to the theater regardless of the reviews.</p>
<p id=”par-3_42″>“A biopic becoming the highest-grossing of all time while receiving middling reviews is a masterclass in IP over craft,” said Colm Phelan, a Brand Manager and PR Expert at <a href=”http://casinos.com” target=”_blank” rel=”noreferrer noopener”>Casinos.com</a>. “The Jackson estate controlled the narrative, the music rights, and the marketing.”</p>
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<p id=”par-4_53″>A good deal of the criticism centered around the <a href=”https://www.cheatsheet.com/news/michael-biopic-rewriting-history-abuse-allegation-scenes-said-leaving-neverland-director.html/”>exclusion of allegations</a> of child sexual abuse against Jackson. While they were <a href=”https://www.cheatsheet.com/news/michael-jacksons-estate-spend-15-million-removing-child-biopic.html/”>initially a part of the film</a>, they did not appear in the final version. Phelan said that Jackson’s fans were not there to see that part of his life documented on film.</p>
<p id=”par-5_41″>“Critics can say the scope was limited, but audiences were not buying a documentary,” he explained. “They were buying access to the songs, the moves, and the mythology. That is a brand play, not a film play, and it worked perfectly.”</p>