Scooter Braun has called it a career.
A very controversial career, some might say.
On Monday, the long-time manager — who rose to prominence by working with such stalwarts as Justin Bieber and Ariana Grande — confirmed he was retiring from the music industry after 23 years.
Scooter Braun attends FXX, FX and Hulu’s Season 2 Red Carpet Premiere Of “Dave” at The Greek Theatre on June 10, 2021 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)
“I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen.
“I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a music manager has come to an end,” said Braun in a lengthy and self-serving Instagram statement.
“It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘who would I be without them?’ I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week.
“And for 20 years I loved it. It’s all I had known.”
Braun was fired by Grande and Demi Lovato last year amid reports that he was basically a huge A-Hole.
We’re certain that Taylor Swift could echo this sentiment, as well.
Back in 2018, Braun’s company acquired the rights to Swift’s first six albums … which prompted Taylor to absolutely roast Braun for trying to control her career.
Braun eventually sold Swift’s catalog for hundreds of millions of dollars, while Swift went on to record her own record-breaking versions of these same albums and songs.
Scooter Braun and Justin Bieber arrive for YouTube Originals’ “Justin Bieber: Seasons” premiere at the Regency Bruin Theatre in Los Angeles on January 27, 2020. (Photo by LISA O’CONNOR/AFP via Getty Images)
Continued Braun in his social media message, citing the kids he shares with ex-wife Yael Cohen:
“As my children got older, and my personal life took some hits, I came to the realization that my kids were 3 superstars I wasn’t willing to lose.
“The sacrifices I was once willing to make I could no longer justify. It was time to step into a new role… [I must now become] a father first, a CEO second, and a manager no more.
Braun explained he’s been thinking of stepping away from management for “the past two years,” although the idea began to feel more real in summer 2023 — as “one of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction.”
We’re assuming this is a reference to Bieber.
Scooter Braun speaks onstage during the Hollywood Chamber of Commerce 2019 State of The Entertainment Industry Conference held at Lowes Hollywood Hotel on November 21, 2019 in Hollywood, California. ((Photo by Michael Tran/Getty Images)
In his retirement announcement, Braun continued:
“You see, life doesn’t hand you YOUR plan, it hands you GOD’s plan. And God has been pushing my in this direction for some time.
“I have nothing but love for those I have worked with over the years, and as we develop a different working relationship, I will always be in their corner to consult and support them whether it be directly or from afar.
“Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve. I will cheer for every single one of them.”
Concluded the pompous executive:
I never saw how this chapter would end, hell, I never even saw it happening. But it did. And I will cherish every moment of it. I made my plan… but it turns out I like God’s plan better Cheers!”
Scooter Braun Announces Retirement from Music Industry After 23 Years, A Whole Lot of … was originally published on The Hollywood Gossip.