With Saudi Arabia ending its funding of LIV Golf after this season, the league is at a crossroads, moving away from its largest controversy while still in need of new financial backing. Now it appears LIV may have found some, announcing last week that it has secured investors to bring it into the 2027 season and beyond. But some major questions about the tour’s future linger.
‘Supporting the path forward’
LIV Golf has an “agreement in place with a lead investor, signed by the investor and approved by the board, to anchor the transaction and play a key role in supporting the path forward for the league’s next era, driven by and for the players,” the tour’s CEO, Scott O’Neil, said in a statement. O’Neil “didn’t identify the investor or how much money will be injected into the league,” said ESPN, though he hopes to “finalize terms in the coming weeks.”
A new backer would mark a significant changing of the guard for LIV Golf, which has been financed by the Saudi Public Investment Fund since its 2022 founding. This partnership has elicited backlash, as the fund is “chaired by Mohammed bin Salman — the crown prince of Saudi Arabia and the man who a U.S. intelligence report named as responsible for approving the operation that led to the 2018 murder of journalist Jamal Khashoggi,” said CNN. Saudi Arabia has also been accused of widespread human rights abuses.
With bin Salman pulling his funding after 2026, there is “no need to root for LIV’s demise, especially since the moral argument against it — the Saudi backing — is now out of the picture,” said The Athletic. Whoever the new investors are, however, they “won’t remotely approach the fantasy golf funding of Saudi Arabia’s trillion-dollar Public Investment Fund,” meaning the next season of LIV Golf will likely look very different.
‘A talent exodus’
It is a “reality that the Saudi Public Investment Fund invested billions into the league with no return,” and any newer investments “won’t stretch as far as the previous financial backing did,” said Bleacher Report. It also remains to be seen how the players themselves will factor into the new-look league, as LIV Golf finds itself looking to bring in fresh golfers for the upcoming season.
LIV Golf “must contend with a talent exodus,” as it has seen “major winners Brooks Koepka and Patrick Reed return to the PGA Tour under a program that caps some of their future earning opportunities,” said Sportico. Other big-name golfers “left the league for different reasons.” One of the main question marks is Bryson DeChambeau, the “league’s biggest star” whose expiring contract “looms large over LIV’s future.” Golf industry insiders believe DeChambeau “could command a deal with a total value somewhere between $200 million and $500 million.”
The tour wants to put golfers at the forefront either way, as during the next phase, players “will be majority equity holders in the league,” said Sportico. But “how that structure will play out, especially with the prospect of new investors coming on board, is unclear.” Many are still looking forward to the potential new phase of LIV Golf despite all the current unknowns. If the “league is reduced to a parade of fading 40-somethings who want to play 10 team-centric events a season while bouncing from continent to continent, what’s the harm in that?” said The Athletic. “More golf is better than less golf.”