Sure, you can find country (plus rock and electronic) music at Stagecoach, but the festival has a lot more than that to offer.
From specialized merchandize to hanging out with real cowboys, here’s all the activations at this year’s Stagecoach Country Music Festival have to offer at the Empire Polo Club in Indio April 24-26.
Fashion and makeup
Fashion is as big of a deal at Stagecoach as it is at its sister festival Coachella, just with a wee bit more emphasis on the cowboy hats and boots.
American Eagle Jeans Country — As the official denium sponsor of the festival, here you’ll find a specialized A & E x Stagecoach co-branded collection, plus giveaways and games. Located near Spectra.
Ariat Boot Studio — Stop by for boot customizations, including branding and painting, and to shop new Ariat styles, the official boot of Stagecoach. Located near Palamino Plaza.
E.L.F. Escape to Balm Desert — e.l.f. Cosmetics promises “juicy lips and cold sips,” offering giveways and a place to cool off and touch up your makeup. Located near Palamino Plaza.
Stagecoach Trading Post — The Stagecoach staple will include multiple vendors (full lineup to come), including one-of-a-kind vintage finds. Located in The Rodeo.
Lounges and games
Several activations will offer attendees a chance to escape from the elements and have a little fun.
The Alaska Airlines Experience — This time around the airline will feature complimentry snacks and drinks along with free Wi-Fi. Located in the Citrus Courtyard.
AMEX Experience and AMEX x Marriott Bonvoy Travel — You’ll need an American Express credit card to enter either of these activations, but you can bring in up to three friends! Inside you’ll find A/C, cocktails for purchase and more. Located near the Paramount+ tent and Spectra.
Escape to Heydude Country — Toss horseshoes, grab a popsicle and find some branded merch. Located in the Citrus Courtyard.
Saint James Stagecoach Cooler — This walk-in cooler will offer free samples of Saint James Iced Tea. Located in the Citrus Courtyard.
SYRN Saloon — What every good country festival needs — a dive bar. Open from 1 to 9 p.m., the saloon sponsored by actress Sydney Sweeney’s lingere brand SYRN, will feature cocktails, karoke and giveways. Located next to Diplo’s Honkytonk.
Cowboys and horses and everything else, oh my!
Hangout with cowboys, see horses, get the latest from Paramount+ and take the kids dancing.
Budwiser Clydesdyles — Our favorite clydesdales will make an apperance at the campgrounds at 2 p.m. Friday, and then just inside the festivalground entrance 5 p.m. Saturday and Sunday. Times may be adjusted due to heat.
Compton Cowboys Corral — A staple at the festival, the Compton Cowboys will return to The Corral featuring a reimagined ranch experience. Attendees can enjoy an interactive equine workshop with real horses, meet cowboys, watch demonstrations and don’t forget the dancing. Located inside The Rodeo.
Every Beat is Better with T-Mobile — This T-Mobile members only area includes complimentary lawn chairs and elevated views. Located inside 12 Peaks.
Half-Pint Hootenanny — You didn’t think Stagecoach forgot about the kids did you? Between 1 and 7 p.m., families can enjoy A/C and games designed just for the little ones. Located near the main merch tent in The Lobby.
Paramount+ Outpost — For fans of the Tyler Sheridan created universe streaming on Paramount+, this tent will feature a chance to experience series like Dutton Ranch, Landman and Marshals and score free swag. Located between the Bud Light and Palomino stages.