<p id=”par-1_21″>Hulu and ABC are facing serious fallout from the scandals surrounding <em>The Secret Lives of Mormon Wives </em>star <a href=”https://www.cheatsheet.com/news/suspected-winner-of-taylor-frankie-pauls-the-bachelorette-season-offers-support-on-instagram.html/”>Taylor Frankie Paul</a>. </p>
<h2 class=”wp-block-heading” id=”h-cinnabon-cuts-ties-with-the-bachelorette”>Cinnabon cuts ties with ‘The Bachelorette’</h2>
<p id=”par-2_60″>Last week, video surfaced of a violent altercation between Paul and Dakota Mortensen, the father of her son, Ever. In the clip, which was shared by TMZ, Paul hurls a chair at Mortensen, which accidentally hits one of her other children. The 2023 incident led to Paul’s guilty plea on aggravated assault charges. She was sentenced to three years probation.</p>
<p id=”par-3_62″>The alarming video forced ABC to pull <a href=”https://www.cheatsheet.com/news/rumored-bachelorette-winner-said-sending-prayers-taylor-frankie-paul.html/”>Paul’s upcoming season of <em>The Bachelorette</em></a><em>. </em>But even before the footage of Paul and Mortensen’s fight, brands were expressing concern about the latest <em>Bachelorette. </em>On March 17, Cinnabon backed out of a partnership with <em>The Secret Lives of Mormon Wives </em>and <em>The Bachelorette </em>after Paul and Mortensen were reportedly involved in another domestic violence incident. </p>
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<span class=”related-article-flag”>Related</span>
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<a href=”https://www.cheatsheet.com/news/abc-losing-millions-forced-cancel-taylor-frankie-paul-the-bachelorette.html/”>
ABC Losing Millions After Being Forced to Cancel Taylor Frankie Paul’s Season of ‘The Bachelorette’ </a>
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<p id=”par-4_51″>“Cinnabon has made the decision to terminate its collaboration with <em>The Bachelorette</em> and <em>The Secret Lives of Mormon Wives</em>,” a spokesperson for the company told <a href=”https://ew.com/cinnabon-cuts-ties-bachelorette-secret-lives-of-mormon-wives-amid-taylor-frankie-paul-drama-11928437″ target=”_blank” rel=”noreferrer noopener”>Entertainment Weekly</a>. “Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values.”</p>
<p id=”par-5_36″>So far, Cinnabon is the only brand that’s publicly distanced itself from <em>The Bachelorette </em>and <em>SLOMW. </em>But it’s possible that other companies would have also pulled back if ABC had not decided to cancel Paul’s season. </p>
<p id=”par-6_49″>Meanwhile, Paul herself is facing the consequences of her actions. Meta, which had a content deal with Paul, has confirmed it will <a href=”https://www.yahoo.com/entertainment/celebrity/articles/slomw-taylor-frankie-paul-loses-152959556.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABQARRv51Gls5qfIllHZodOFpQbmNCTJc7ubrQNHUE4xIQQapd5CnR_9x4yc5pIIbzdpUwR11RjgAFklE7Y21R9QpI-aQXD8ft4pGK7WNGrpm1cAmi3fziIJomPBHF24FeHvXesbjWujdSwSajM6-1h2DYZN2ICFinXpvPrhNSJ3″>no longer work with her</a>. Filming has also been paused on <em>The Secret Lives of Mormon Wives </em>Season 5, and her future with the show remains unclear. </p>
<h2 class=”wp-block-heading” id=”h-abc-could-lose-tens-of-millions-of-dollars-because-of-taylor-frankie-paul-s-scandal”>ABC could lose tens of millions of dollars because of Taylor Frankie Paul’s scandal</h2>
<p id=”par-7_49″>As it is, ABC is losing out on tens of millions of dollars in advertising revenue because of Paul’s scandal. The previous edition of <em>The Bachelorette, </em>which aired in 2024, took in $30.9 million in national TV advertising, according to <a href=”https://www.mediapost.com/publications/article/413652/” target=”_blank” rel=”noreferrer noopener”>MediaPost</a>. Top advertisers were Kohl’s, Target, and Samsung Mobile.</p>
<p id=”par-8_37″>In addition to lost advertising revenue, ABC is also potentially on the hook for a license fees to Warner Bros. Unscripted TV, which produces <em>The Bachelorette, </em>as well as marketing costs and other lost revenue, <a href=”https://variety.com/2026/tv/news/abc-loses-millions-taylor-frankie-pauls-bachelorette-1236694467/” target=”_blank” rel=”noreferrer noopener”>Variety</a> reports.</p>
<p id=”par-9_15″>But the latest season of <em>The Bachelorette </em>may not be a total loss for ABC. </p>
<p id=”par-10_57″>“No one seems to think this is lethal to <em>The Bachelor</em> or <em>The Bachelorette</em>,” the trade publication noted. “If anything, insiders predict that Paul’s <em>The Bachelorette </em>will still see the light of day — perhaps just on Hulu, or maybe even in ABC’s summer schedule. But first, they expect to see plenty of mea culpas from Paul.”</p>
<p id=”par-11_11″><em>For more news and exclusive interviews, follow </em><a href=”https://www.instagram.com/showbizcheatsheet/” target=”_blank” rel=”noreferrer noopener”><em>Showbiz Cheat Sheet’s Instagram</em></a><em>.</em></p>