Legoland California will follow the lead of Disney, Universal and other rivals and jump into the festival business with the world’s first Lego Festival that will encourage kids and parents to embrace the power of play.
Legoland California will host the inaugural Lego Festival on six weekends from May 3 through June 8.
The global event will take place at the Carlsbad theme park as well as Legoland parks in Florida, New York, Denmark, Germany, England and South Korea.
The festival that focuses on imagination, exploration and play will take place at each park in five zones themed to music, dance, gaming, creativity and relaxation.
Events will include a Lego Battle of the Bands, dance music with minifigure DJ GoodVibes, mindful movement sessions with Hopsy the Duplo Bunny and Lego master builder classes.
Dozens of new Lego big build models will be built during the festival at the Legoland parks around the world.
The Lego Festival dates include May 3, 4, 10, 11, 17, 18, 24, 25, 26 and 31 and June 1, 7 and 8.