The Colorado DMV announced a collaboration with Uber this Halloween in a new campaign, “DUIs are scary.” The campaign aims to reduce the number of impaired drivers on the road during the holiday, which has become the “most dangerous in Colorado.”
According to arrest records from the Colorado DMV’s Express Consent Unit, the last five years have seen a rise in DUIs on Halloween compared to any other holiday.
In an attempt to make the roads safer on this holiday, the Colorado DMV and Uber are offering 1,000 $7 Uber vouchers. These vouchers are to encourage “people to plan ahead and avoid the dangers of driving while impaired,” according to the DMV.
The voucher code will be available on the DMV’s Instagram page (@coloradodmv) starting on Halloween morning (Thursday, Oct. 31) and will be valid through Sunday, Nov. 3. Vouchers will be available while supplies last.
“We’re excited to partner with the Colorado DMV and CDOT to offer responsible transportation alternatives this Halloween,” said Stefanie Sass, manager of public affairs at Uber. “We want to encourage any Coloradan who may be drinking this holiday to make a plan and ensure that everyone can enjoy Halloween weekend without putting themselves or others at risk.”
In addition to the voucher program the Colorado Department of Transportation will also enact a Halloween Weekend DUI enforcement period from Oct. 30 to Nov. 4.
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Drivers may see large groups of patrol vehicles in specific areas, sobriety checkpoints and additional law enforcement officers on duty dedicated to arresting impaired drivers and keeping Colorado’s roads safe. Last year’s Halloween Weekend enforcement period concluded with 202 reported DUI arrests. The next DUI enforcement period will be Thanksgiving Week from Nov. 21 to Dec. 4.
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