In January 2022, Tom Holland decided to participate in Dry January. Because that month was so difficult to get through, Tom decided to keep his newfound sobriety going, eventually challenging himself to not drink until his birthday on June 1. During this time period, his doctor had also raised concerns about his liver, and Tom began to cone to terms with the realization that he had drinking problem. June 1 came and went, and after a year of sobriety, Tom decided to give up alcohol for good. To celebrate two years of sobriety, Tom decided to launch his own non-alcoholic beer line, called Bero. Right now, Bero has three types of NA beer: Edge Hill Hazy IPA, Kingston Golden Pils, and Noon Wheat.
In an announcement, the Spider-Man star, 28, said that he had aimed to create a drink that “reflected my lifestyle and values”.
There are currently three drinks available in Holland’s Bero brand: Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat. Each of the product names features a reference to the actor’s life, with several nods to his UK roots. Kingston Golden Pils is a nod to his hometown, while Edge Hill name checks his primary school. Noon Wheat is named after his dog, Noon.
Bero currently “ships to most US states” according to an Instagram post, and UK distribution is “in the works”, with the brand promising that British fans “should be able to get your hands on Bero before the end of the year”.
In an interview with Forbes, the Marvel star revealed that he had found his first year of sobriety “really difficult”, and suggested that he might have found the transition to an alcohol-free life “easier” if he’d been able to drink products like these.
He also opened up about his decision to quit drinking, noting that he was previously “the type of person that, when I’d had one beer, I couldn’t just have one beer” and admitting: “I knew I’d had a bit of a problem for a while”.
He initially decided to take part in Dry January, the health initiative that encourages the public to give up alcohol for the first month of the year, in 2022. After finding the experience “really tough”, he decided to stick to this new regime into February and March. Then he promised himself that he wouldn’t drink until 1 June, his birthday. However, he started to notice the benefits and “feel great”, and hasn’t drunk alcohol since.
“It was very difficult, it has been the hardest thing I’ve ever done, and arguably the greatest achievement of my life,” he said. “I’m very proud to be sober today.”
In an interview with Jay Shetty’s On Purpose podcast last year, the Uncharted star revealed that when he first embarked on Dry January, he struggled to socialise without alcohol.
“I felt like I couldn’t go to the pub and have a lime soda,” he said. “I couldn’t go out for dinner. I was really, really struggling and I started to really worry that maybe I had an alcohol problem.”
Quitting alcohol, he added, left him able to “sleep better” and “handle problems better”.
“Things that would go wrong on set that would normally set me off, I could take in my stride,” he explained. “I had such better mental clarity. I felt healthier, I felt fitter.”
I’ve read Tom’s story a few times over the past few years, and I think it’s so relatable for so many people. I’m always impressed by his willpower and determination, especially that he quit drinking on his own. That must have been really difficult and I hope he had some support from family and friends. It’s great that he’s bringing more attention to a sober lifestyle through Bero. My husband and I do Dry January every year. NA beverages have come a long way since I was pregnant 11 years ago and tried some absolutely gross alcohol-free wine that my friend recommended. I like the Athletic beer brand. It’s good for hitting the spot when you don’t want to drink alcohol, but still want to feel like you’re having a “drink.” They sell it at a lot of restaurants near me, too, which I appreciate. I will absolutely try Bero when it comes out.
If you’re struggling to moderate your alcohol intake like Tom was, please know that you aren’t alone. So many people are struggling with alcohol abuse. Over the years, CB has given a lot of really great resources, including Smart Recovery.
Tom Holland in new behind the scenes video for BERO pic.twitter.com/0NLtMADLDM
— best of tom holland (@thollandrchive) October 19, 2024
his sobriety journey, “this is the best version of myself.” pic.twitter.com/dGVdxSdndV
— joni ✵ (@spideysbrie) October 17, 2024
Photos via social media/Bero