Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal)

Commissioner Brett Yormark emerged from the Big 12’s spring business meetings on the final day of May and, once again, declared his conference “open for business.” He wasn’t referring to expansion. Instead, Yormark explained in general terms that the Big …

Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal) Read More

Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal)

Commissioner Brett Yormark emerged from the Big 12’s spring business meetings on the final day of May and, once again, declared his conference “open for business.” He wasn’t referring to expansion. Instead, Yormark explained in general terms that the Big …

Analyzing the value of the ‘Allstate 12’ conference (if the Big 12 makes a giant leap with naming rights deal) Read More