Luma Soda on Shark Tank: 5 Fast Facts You Need to Know

Luma Soda is a sugar free beverage created by Jim Otteson. He will be appearing on Shark Tank to pitch his business, in the hopes that he can get an investor to help him connect with brand name grocery stores.

Luma Soda was founded in January 2017, and offers four different flavors; including cola, cherry, lemon lime and blood orange. Read on to learn about Otteson’s creation, and how he plans to expand the business moving forward.

Here’s what you need to know:

1. Luma Is an All-Natural, Sugar Free Alternative to Brand Soda

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Fall is finally here! Have you ordered our new variety pack? It’s perfect for all of your holiday gatherings! 🍁🍂🍁 #drinkluma #holidays #fall #healthysoda

A post shared by Luma Soda (@lumasoda) on Sep 28, 2018 at 11:08am PDT

Luma offers a healthy alternative to brand name soda. It has zero calories for people who want to lose weight; zero carbohydrates for people on keto diets; zero sugar to affect blood sugar levels; zero chemical additives; zero preservatives; and zero artificial colors. It derives all of its sweetness from a combination of monk fruit and honey.

A single can of Luma has 25 calories and 2 grams of sugar. It’s sold in 12-packs for only $1.67 per can and $19.99 for a pack. The Luma website says that they ship to anywhere in the United States for a $5 flat rate per 12-pack. When you order four or more 12-packs, shipping is free.

According to the All Shark Tank Products, Otteson named the soda for its simplicity and its connotation of light. It is currently being produced in Sonoma County, and Otteson has said that he’s working on adding new flavors to the roster.

2. Otteson Was a Trial Lawyer for 26 Years Before He Started Luma Soda

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Enjoying some awesome Bluetooth headphones from @romarley! Stylish, comfy, and great sound! #HouseofMarley #Marley #DrinkLuma #LumaSoda

A post shared by Luma Soda (@lumasoda) on Jan 29, 2018 at 10:21pm PST

Otteson was formerly a trial lawyer who specialized in patent infringement. He told Palo Alto Online that he regularly drank soda as a way to stay caffeinated. “It would be nothing to drink upwards of 12 cans of Diet Coke per day,” he said. Eventually, Otteson’s wife urged him to quit drinking soda. He sought out alternatives as a result, and discovered that aspartame, a sweetener commonly used in diet soda, has negative side effects.

“One morning, I went out to the garage and went to grab a Diet Coke first thing in the morning to drink on my way to work, and I looked at it, and I said, ‘Why isn’t there a healthy, all-natural, very low-sugar soda?’ And so I started looking …read more

Source:: Heavy


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