“You got to LA,” Gloria Calderón Kellett wrote on Twitter Thursday, shortly after news broke that her series, Netflix’s One Day at a Time, had been canceled after three seasons. “You did the work, You worked hard for a long time, You finally got a show, It was a critical darling and it STILL got canceled. A THREAD. Here we are. I can’t believe it but it happened. The show I love just got canceled. This happens. This is part of the gig.”
Since its debut two years ago, Netflix’s Cuban-American reboot of Norman Lear’s classic sitcom-which originally ran from 1975 to 1984-has charmed critics and audiences alike. Its show-runner, Kellett, has infused the series with an irreplaceably specific personal touch-referencing countless details that ring true to audiences of similar descent, including a heavy reliance on Vicks VapoRub and near-religious worship of Café Bustelo. The cast- Justina Machado, Isabella Gomez, Marcel Ruiz, Stephen Tobolowsky, and, of course, Rita Moreno, turning in some of the best work of her career-has delivered uniformly delightful performances. Fans found warmth, relatability, and joy in this series, which beautifully celebrated a community that most television routinely ignores.
Word of the show’s axing comes after its cast and crew have spent weeks tweeting for its salvation, begging viewers to watch and re-watch and tell their friends to join in, too. Their pleas were familiar; last season, Netflix left the series in a similarly precarious position before finally deciding to renew it for a third round. Though talk shows have rented planes to declare their love of the show and celebrities have tweeted their support, their efforts this year were to no avail. Then again, as Netflix said while explaining its reasoning, this was never about the show’s unquestionable quality, or how deeply it is loved.
“We’ve made the very difficult decision not to renew One Day At A Time for a fourth season,” the streamer tweeted Thursday. “The choice did not come easily-we spent several weeks trying to find a way to make another season work but in the end simply not enough people watched to justify another season.”
“And to anyone who felt seen or represented-possibly for the first time-by ODAAT, please don’t take this as an indication your story is not important,” the company added. “The outpouring of love for this show is a firm reminder to us that we must continue finding ways to tell these stories.”
As numerous critics have pointed out, it’s difficult to take Netflix’s claim of lower viewership at face value when delivered by a company that famously does not release its viewership numbers in any regular way-making it difficult to understand how big of an audience a Netflix show must capture in order to be considered viable by the company. Netflix has also earned a reputation for being one of the most deep-pocketed entertainment companies in the world, reportedly spending, in some cases roughly $100 million on a single season of one series-and another $100 million just to continue streaming Friends through 2019. …read more
Source:: Daily times