Amazon’s acquisition of mesh Wi-Fi router startup Eero marks yet another effort by the retail giant to integrate its products and services into the home.
It follows other recent acquisitions that suggest Amazon wants to embed itself in every corner of the home, such as its purchase of video doorbell maker Ring and upscale grocery chain Whole Foods.
The deal also indicates that it’s getting even more difficult to purchase or use technology that isn’t run by the “big five” tech companies: Google, Amazon, Apple, Microsoft and Facebook.
Over the past several years, Amazon’s Alexa virtual assistant has made its way to nearly every corner of the home —from smart microwaves to wall clocks, washing machines and televisions. Now, with its latest acquisition of mesh Wi-Fi router startup Eero, Amazon is further cementing its presence in the home.
Amazon and Eero announced on Monday that the two companies have entered into a merger agreement under which the online retail giant will acquire the Wi-Fi startup, although terms of the deal have not been disclosed. The announcement didn’t include any details about how or if Amazon plans to integrate Eero’s technology or devices into its own products at any capacity. But Dave Limp, Amazon’s senior vice president of Amazon Devices and Services, said in a press release that the two companies “have a shared vision that the smart home experience can get even easier.” Business Insider has reached out to Amazon for comment on more details regarding the deal and will update this story accordingly when we hear back.
The move makes sense for Amazon, which has emerged as a dominant player in the smart home space in recent years thanks to the popularity of its Amazon Echo devices. Limp recently told The Verge that more than 100 million devices with Amazon’s Alexa assistant have been sold to date following the Echo’s initial launch in late 2014. It’s unclear exactly how that compares to Amazon’s primary competitor Google, but the search giant recently said that it expected Google Assistant to be available on 1 billion devices by the end of January 2019.
Neither Amazon nor Eero have specified exactly what the deal means for either company’s current or future products, but it’s easy to imagine how having control over the Wi-Fi experience could benefit Amazon. The company has already been thinking about ways to simplify the process of connecting its Echo devices to other Internet-connected appliances, as evidenced by the Echo Plus device it introduced in September 2017. The Echo Plus has a built in smart home hub that makes it possible to connect compatible products by simply saying “Alexa, discover my devices” rather than going through the traditional set-up experience. With its acquisition of Eero, Amazon is no longer just a purveyor of smart home devices; it owns a part of the experience that’s crucial to making them all work. It wouldn’t be surprising to see Amazon leverage Eero’s products in a way that makes setting up …read more
Source:: Business Insider