Amazon owns more than 80 private-label brands — see the list (AMZN)


Amazon Lark & Ro

Amazon owns many private-label brands.
In fact, Amazon owns more than 70 of its own private label brands, according to Recode.
The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Amazon owns many private-label brands.

Earlier in 2018, Recode reported that Amazon owns upwards of 70 of its own private-label brands — at least 60 of which were released in 2017 or later.

Many of Amazon’s private-label brands were started in niche categories like batteries or pet carriers, but lately, Amazon has been branching into categories that already have well-established leaders, like paper towels, which is led by Bounty.

Though Amazon may not be able to beat out its competitors in these categories, private labels help to increase customer loyalty by making them exclusive to Amazon. Some of the private-label brands, such as Solimo, are even listed as being available exclusively to Prime members.

The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Here are all of the Amazon-owned brands that we could find:

SEE ALSO: Costco has another type of store that stocks almost completely different products, and some say it’s even better than a regular Costco

206 Collective — Shoes

28 Palms — Men’s clothing

7Goals — Women’s activewear

See the rest of the story at Business Insider …read more

Source:: Business Insider

      

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