Kylie Jenner, of the famed Jenner/Kardashian clan, is only 20, but she’s already accumulated a net worth of approximately $900 million, according to Forbes. If things stay on track, Kylie is expected to enter the billionaire club next year, which would make her the youngest self-made billionaire ever.
While many probably know her for her famous family and as a reality TV mainstay, Kylie has amassed the vast majority of her wealth through her own company, Kylie Cosmetics. Kylie Cosmetics launched less than three years ago and is already valued near $800 million, with Kylie owning 100 percent of the company.
Here’s what you need to know about Kylie Jenner’s net worth:
1. Kylie’s $800 million Cosmetics Empire Started Was Jumpstarted By a $29 lip kit
In November 2015, Kylie released a $29 lip kit that included lipstick and lip liner. Upon launch, the lip kits sold out almost instantaneously and remained hard to snag for months.
Thank you guys for another record setting day for @kyliecosmetics sold out in about 7 minutes. We did it!
— Kylie Jenner (@KylieJenner) March 1, 2016
She soon expanded Kylie Cosmetics to include a variety of makeup, including eye shadow, concealers, highlighters, blushes, and more.
To date, Kylie Cosmetics has eclipsed $630 million in sales. And the company is only on the rise. More than half of Kylie Cosmetics’ makeup sales, $330 million, came in 2017.
Kylie’s already established fame and massive social media following serves as the company’s de facto marketing strategy. She routinely posts pictures to Instagram either wearing her makeup or advertising it directly. She has more than 110 million Instagram followers and 25 million Twitter followers. It’s been an effective strategy for producing sales to say the least. Her Instagram follower account places her in the top ten accounts on the site.
In addition to her company’s estimated $800 million value, she’s received approximately $60 million in after-tax dividends, according to Forbes.
Despite her company’s near billion dollar value, it’s staffed like a small business. She only has seven full-time employees and five part-time. In lieu of a large staff, Kylie hired Seed Beauty to handle manufacturing and packaging and Shopify to handle all sales.
In short, her fame has allowed her to cut operating costs and maximize profits.
2. Kylie’s Reality Show Appearances Contributed to Both Her Fame & Fortune
The world got to know Kylie early on in her life through Keeping Up with the Kardashians, the popular reality show starring the Kardashian and Jenner family. Kylie was only 10 when the show premiered in 2007, so she’s spent half of her life in the public spotlight. Kylie has also appeared in numerous Kardashian-themed spinoffs, including Kourtney and Khloé Take Miami, Kourtney and Khloé Take The Hamptons, and I Am Cait.
Since 2017, Kylie has starred in Life of Kylie, a reality show focused solely on her life. The show’s eight-episode first season debuted on E! in 2017.
It’s not clear how much money Kylie made per episode of Life …read more