The funny meme company 9GAG has hired a writer from Cheers and Seinfeld to help launch a late night talk show


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The funny viral meme company 9GAG is planning to launch a late night comedy series.
It’s the latest example of a social media-centric brand looking to become a full fledged media company.
The Hong Kong-based 9GAG has tapped a writer from ‘Cheers’ and ‘Seinfeld’ to run the new show, which debuts in August.

When you think of viral internet meme culture – you wouldn’t necessarily associate that brand of comedy with classic TV sitcoms.

But 9GAG is trying to blend those two worlds, while also bending some of the conventions of the classic TV talk show.

The Hong Kong-based social media content firm has amassed nearly 40 million fans on Facebook and another 45 million on Instagram over the past decade. Mostly 9GAG has made its name by pumping out cute cat pictures, user produced pratfall videos and loads of captioned photos of celebrities ranging from Leonardo DiCarprio to Kim Jong Un.

Next up, 9GAG is rolling out a late night talk show. And it has tapped Tom Leopold, a veteran writer from classic sitcoms such as “Cheers,” “Seinfeld,” and “Ellen,” to executive produce and run the show.

The 12-episode show, “Deplorable with Victor Dweck, is due this August. It will be distributed via various social media outlets.

A late night show for the politically incorrect. Deplorable with Victor Dweck, exclusively on 9GAG, August 2018. Follow @deplorabledweck for more sneak peeks. #deplorabledweck

A post shared by 9GAG: Go Fun The World (@9gag) on Apr 30, 2018 at 9:15am PDT on
Apr 30, 2018 at 9:15am PDT

According to Russell Schneider, 9GAG’s head of partnerships and business development, “Deplorable” aims to emulate the way that publishers such as NowThis and Cheddar have found audiences through non linear channels – while also playing with a very traditional format.

With the push into an original series 9GAG appears to be attempting what several other viral outlets have tried to do – turning a social media born content company into a multifaceted media company. It’s the same path forged by brands like Betches and Fuck Jerry.

The brands cut their teeth in social media, and have found the fundamentals of what made …read more

Source:: Business Insider

      

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