Fitbit Finally Made a Smartwatch I Can’t Wait to Wear

Despite being the company’s first effort to expand beyond fitness tracking, Fitbit’s Ionic smartwatch always felt like it was meant for the gym and little else. Now Fitbit wants to prove that it’s serious about broadening its reach with its upcoming Versa smartwatch, featuring an an all-new look that feels more like a high-end timepiece than a sports watch.

The Fitbit Versa is available for preorder now and launches in April for $199.95, making it much less expensive than both the $329 Apple Watch Series 3 and $299.95 Fitbit Ionic. The company is also releasing a $229.95 Versa Special Edition that includes support for Fitbit Pay, its mobile payment service.

Whereas last year’s Ionic looked very much like a runner’s watch, the Versa has a sleeker, polished appearance that more closely resembles the Apple Watch. The watch’s face has a softer look with rounded edges, while Fitbit will be selling new watch bands in various styles and colors similar to Apple’s accessories. Buyers will be able to choose from breathable rubbery sports bands for working out as well as options made from Horween leather, stainless steel, and metal mesh. The watch itself comes in black, silver, and rose gold color options.

Fitbit says the Versa is the thinnest metal smartwatch sold in the United States — take a look at the photo below to see how it compares to the 38 millimeter Apple Watch in terms of thickness:

Lisa EadiciccoThe Fitbit Versa and the Apple Watch

Read more: 5 Things About the Samsung Galaxy S9 I Liked Better Than Apple’s iPhone X

While the Versa brings some new “smart” capabilities, such as a feature that lets Android users send pre-written replies to text messages straight from the watch, the most significant changes involve health and wellness. Fitbit’s updated smartwatch software includes a new feature that helps women monitor their menstrual cycles, for instance. The capability will help women keep track of when their cycle occurs, as well as the frequency and severity of their symptoms, like cramps or headaches. Several existing apps serve similar purposes, but Fitbit wanted to make it possible for women to view this data in the same place as their other health stats.

Fitbit is enriching its interface for viewing health data on the wrist as well. The Fitbit Versa’s new dashboard view includes info that wearers could previously access only in Fitbit’s smartphone app, such as exercise summaries, resting heart rate trends over time, and wellness tips. Fitbit plans to add more features this year that can remind wearers to take their medication at specific times during day, congratulate wearers for completing fitness-related challenges, and allow them to log their meals.

Updates like menstrual cycle tracking and the redesigned dashboard will also be coming to the Fitbit Ionic in a software upgrade, the company says. The Versa will also include many of the health features Fitbit introduced in previous products, like its PurePulse heart rate monitor, a virtual coach that guides wearers through exercises, various exercise modes and more. …read more

Source:: Time – Technology


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