Roll credits: Last video store in Contra Costa County to close


Take One Video store owners Jason Wood, left, and Tony Ibrahim are photographed holding some of their favorite movies at their store in Pleasant Hill, Calif., on Friday, Jan. 5, 2018. After being in business for 18 years Take One Video will be closing their doors on January 20th. (Jose Carlos Fajardo/Bay Area News Group)

PLEASANT HILL — Long before it was possible to binge watch an entire season of a television show, Take One Video and other movie rental stores were a go-to source for weekend home entertainment.

Initially, video stores stocked VHS tapes — remember “Be kind, please rewind?” Then, DVDs hit the market in the mid-1990s and within a decade had largely pushed video tapes off the shelves.

Take One Video store owners Jason Wood, left, and Tony Ibrahim are photographed holding some of their favorite movies at their store in Pleasant Hill, Calif., on Friday, Jan. 5, 2018. After being in business for 18 years Take One Video will be closing their doors on January 20th.

But DVDs soon would face their own day of reckoning when the Internet delivered streaming TV programs and films into living rooms across the country.

“The best year for us was probably 2005 and Blockbuster’s best year was 2006,” said Jason Wood, co-owner of Take One Video.

“So DVD did help the industry as a whole, but it went down quick.”

After 34 years in business, Take One Video, the last movie rental store in Contra Costa County, is closing this month.

“It’s been a ride,” Wood said. “We didn’t expect to stay this long.”

In the 1980s, family-owned Take One Video had locations in Alamo, Lafayette, Danville and San Ramon.

By 1999, only the Lafayette store remained. When Hollywood Video moved in across the street, the original owners decided to sell their inventory and close for good, according to Tony Ibrahim, Woods’ partner.

Ibrahim and Wood, who had been itching to get into the video business for a while, bought the shop.

By the time Take One Video dropped VHS rentals in 2005, the partners had amassed a collection of about 17,000 videotapes, including rare films they had scooped up at other video stores’ going-out-of-business sales. What they couldn’t sell they donated to fire houses, domestic violence shelters and military bases.

In 2010, Wood and Ibrahim opened a second store in the Oak Park shopping center on Oak Park Boulevard in Pleasant Hill. Two years later, they lost their lease in Lafayette.

In addition to new releases and TV shows, Take One stocked every Academy Award ‘Best Picture’ winner since 1929 and the American Film Institute’s top 100 comedies, romances and thrillers. The store also carried foreign films, documentaries, classics and musicals.

As rentals tapered off, the partners added a video transfer service and freelance photography to keep the business afloat and the doors open for loyal customers like Cliff Young, an Orinda resident who has rented 3,002 movies from Take One Video, according to store records.

Although his son has urged him to join Netflix, Young, who still carries a flip-phone, said he prefers selecting a DVD to scrolling through a list of movies. But with Take One’s closure, Young feels he has no choice.

“It’s coming, it’s imminent,” he said ruefully. “I’m just kicking my feet.”

There are parallels between the demise of the movie rental and book selling businesses. In both cases, national chains such as Blockbuster …read more

Source:: The Mercury News – Latest News

      

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